What is it? A media kit is a sales tool that allows you to sell your services virtually autonomously. It is a file or section of a website that contains information about the company and contact details.
How to do it? The composition and design of a media kit depends on the business itself. However, there are general rules for bloggers, magazines, and trading companies that must be followed to make this tool effective.
The article explains:
The essence and mint database formats of a media kit
Media kit tasks
Differences between a media kit, a press kit and a marketing kit
Who needs a media kit?
Rules for creating a media kit
Structure of the media kit
Documents to add to the media kit
Stages of creating a media kit
Additional information for compiling a media kit
Mistakes when compiling a media kit
Examples of quality media kits
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The essence and formats of a media kit
A media kit is a presentation in which a company tells investors and buyers about its main advantages in order to generate interest in the brand, establish cooperation with partners, and sell advertising space.
The essence and formats of a media kit
A well-designed media kit has several important advantages:
For the audience, it provides an opportunity to quickly get to know the company without contacting it directly. The media kit provides all the basic information that will help make a decision about cooperation.
The company is relieved of the need to explain the same thing to every person who has shown interest in it; direct contact is only made with those who, after studying the media kit, retained the intention to establish a partnership.
Usually, material of this type is placed as a separate file or in a special section on a web resource. When published directly on a website, a media kit is convenient for mass media and contractors.
Advantages:
There is no limit to the space for placing data. You can add graphs, videos, illustrations, infographics and much more.
According to HubSpot Blog Research , over 45% of marketers use infographics for promotion.
Possibility of updating. New information about the company is posted on the official website almost immediately, so it is extremely rare for a situation to arise where outdated information is located under the link.
Ease of search. On most websites, the media kit is located at the bottom of the home page, and visitors start looking for information there.
The ability to connect various metrics; for example, Google Analytics makes it easy to find out how many users visited a page.