Data Activation Platform: What It Is and How To Drive Leads

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Data management matters regardless of your role in the company. Sales, marketing, operations — understanding your customer data ensures you get the most out of every interaction.

A data activation platform can help you make customer data more accessible and impactful. But what is data activation? And how do data platforms work?



If you want to learn more about data activation doctor database and their processes, you’ve come to the right place. This post will discuss the following topics:

What is data activation?
Why should you activate your data?
How to use a data activation platform
Data activation platform FAQs
Read on for more information!

Want to jump into data activation? Call 888-601-5359 to speak with a specialist about MarketingCloudFX — our proprietary software that helps you activate data for more sales and increased revenue!

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What is data activation?
Data activation is the process of using captured data to make business decisions. Activated data is anything that your company uses to guide processes, while a data activation platform primarily transfers information from one platform to another.



Many businesses use a data management platform (DMP) or a customer data platform (CDP) to collect and monitor customer data, buyer trends, and changes in activity. However, just because you collect data doesn’t mean you’re using it to its full capabilities.

Say you have several internal applications that track users on your website and social media. That data might pull into separate spreadsheets, which makes it harder to follow trends. Data activation would involve compiling that data into one place, so every team can access it.