While this data is a good reference point, keep in mind that the times your specific audience is most likely to check your emails may be completely different. If your target audience is medical professionals or hospitals, they may work irregular hours, so you’ll have to search (or make an educated guess) when your niche is most likely to open your emails and run A/B tests to see what works.
→ Call to Action
In every email campaign, you need an enticing CTA (call to action), whether it's encouraging customers to download your ebook, visit your website to see more blogs, or sign up for a free trial of your product. Conduct A/B testing to test different CTAs to see which ones lead to the most conversions, and experiment with the design and layout of your CTAs. For example, you could add "Click here to download the report" as text with a link to your download page, or you could add a colorful button so their attention goes immediately to the CTA.
Test how personalization affects engagement. Sure, you could simply try including their name in the subject line or in the email itself, but you could also reach out to your customers in Malaysia, Singapore, and the Philippines by sending them “eCommerce Marketing Tips” or “Advertising in ASEAN: Trends and Best Practices” to those who engage with colombia telegram number database eCommerce. You could also segment email content by need based on your observations of intent data and send an email titled “Inbound Sales: Download our B2B Sales Strategy Guide” to customers who have viewed a sales-related blog in the past.
Email Marketing Tools
Mailchimp is one of the most popular email tools and is considered a thought leader in email marketing. You can test out basic features like email creation and scheduling on their free plan and get a feel for the platform. One of MailChimp’s unique features is its “Smart Recommendations,” which automatically identifies areas where you can improve your emails using AI — which can be very useful if you don’t have much experience with email marketing.
Drip is a flexible tool with customizable forms, SMS text automation, and detailed email reporting. Drip is also great for businesses involved in eCommerce because it integrates with many EC sites like Shopify, Woocommerce, BigCommerce, and more. With Drip, you’ll be able to see exactly how your email campaigns are driving sales through these eCommerce sites.