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Today, Forever 21 Shop City is still very popular. The space saw higher engagement than any social media platform, and store sales rose among the target demographic.

At the same time, this emerging generation of fashionistas got to experience working with real fashion designers and see first-hand the results transfer from the digital world to the real world—something they will remember for a long time.

The next factor to consider is the mechanism for rewarding loyalty.

From coffee shop memberships to airline miles, programs that reward loyal customers for doing certain things are nothing new.

These programs work because they benefit businesses and consumers.

People often stick with one airline to rack up miles and enjoy an upgraded flying experience, meaning that airline has repeat customers.