on launch day, several things happened.

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First, the launch comes at a point now recognized as interest in NFTs beginning to wane due to the large number of frauds and bad actors in the space.

Second, the gas fee was extremely high on April 13, 2022, with ETH exceeding $3K. When it went live, about 75 NFTs were sold, and then everything went quiet.

The team assessed their situation. They don’t need a bank full of ETH to operate as they already have an established presence at Umbrella Games and have most of the project roadmap mapped out. What they really need is community.

So they announced the world's first free mint and inadvertently created a lot of demand.

killabears - free mint
Word spread quickly. About an hour later, tens of thousands of people joined the Killabears Discord server in hopes of being whitelisted. After hours of manually pasting wallet addresses into a whitelist, the team decided to make the minting public.