In addition, all sorts of channels with links are not suitable for advertising (another thing is directories of other communities, where, on the contrary, PR works effectively). Subscribers come here for nothing to do, scroll through the content, only to not see notifications about unread messages, and the links themselves in the posts are of no interest to them. Such channels charge huge amounts of money for advertising, but there is little sense in it.
Personal channels with an active audience can become good PR platforms.
Author's style
Your text may have a lot of overseas chinese in usa data mistakes, but the original style of writing will compensate for this. The narration should be relaxed and please the readers. Otherwise, only your friends will be interested in the channel.
To develop your skills, it is worth reading five popular books on writing texts. First, get acquainted with the book by W. Zinsser "How to Write Texts" , and the rest are up to you. In just one month, you will be able to learn a lot of new things, understand how to avoid cliches, officialism, and other meaningless content in your texts.
Utility.
Original material and a vivid narrative style do not yet guarantee that the content will begin to benefit subscribers, that is, will solve certain problems of theirs.
Take a look at your channel and try to say in simple terms what its significance is – not for you or your circle, but for a wide range of readers. What it is intended for, what needs can be satisfied with it, etc.
Reactions
You can evaluate the popularity of a community by reactions to posts. Many channels allow you to like and emoticon, participate in polls. This way you can understand how the audience behaves, whether it follows publications and contributes to the development of the channel.
Based on the reaction of readers, you can conclude which materials are more useful for them. A large number of dislikes indicates that this topic should be excluded from publications. Post what is interesting to readers, and not just to you personally.
Reactions in the telegram channel
A channel whose subscribers rarely leave reactions on it is not suitable for advertising purposes. This is a sign that users are not interested in its content, and they will easily skip your ad.
Virality
For a successful community, it is extremely important to strive for organic growth. Your channel is truly high-quality when at a certain point it begins to gather an audience even without additional advertising costs, its name is on everyone's lips, users recommend it to friends and actively share posts, and popular communities write about you just like that.
If you have posted a clearly engaging and informative post, you can expect a wave of reprints to follow, which will quickly increase your audience. One successful piece of content can attract hundreds of new readers. In addition, other channels can distribute links to the post, and then the result will be even more noticeable.
Try different publication formats and find those that have the greatest impact on your audience.