The company is entering a new market

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Reasons for rebranding
It is worth taking a fresh look at the brand when something has changed globally in the company itself or around it. Therefore, rebranding can have several reasons at once:

the product or market has changed. , or introducing another product to an old one;
internal processes have changed. The brand has changed its recipe, technologies or changed key business processes;
the audience has changed. The audience's preferences and other characteristics have changed. The brand feels that it is losing its loyalty;
trends have changed. For example, the market is booming with iraq consumer email list digitalization and artificial intelligence, as it is now. The brand wants to declare itself as a technology company, strives to tell the audience that it has improved its service, started using digital tools;
Key business parameters have changed. The company has changed its owner, management, production location, suppliers, etc.;
nothing has changed for a long time. The company's corporate style is outdated. Long-established processes are difficult to scale. Competitors are introducing new tools, and the company is starting to lose out to them.
In what cases rebranding is unavoidable
Sometimes a company feels that it is time for a change, strives to develop and prepares for rebranding because it believes that it will be better this way: it will bring it profit, new clients, and open a new page in the life of the brand. But there are also situations when rebranding is simply unavoidable.