Geofencing Marketing: What Is It and How Can You Get Started?

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Geofencing marketing is a type of location-based marketing strategy that enables companies to advertise to potential customers within a specific geographic radius or area.

One of the most effective ways to hone in on your marketing’s target audience is to use geofencing marketing.



This strategy uses a combination of technology, including GPS and radio frequency identifiers, to construct a virtual boundary around your company’s location to promote your products or services to individuals in that area.

You can use geofencing to market to your target audience rich people database they’re shopping with your competitor, browsing your offline or online store, or even as they’re preparing to use your service.

Want to learn more about geofencing advertising? Just keep reading! Here’s everything we’ll cover:

What is geofencing marketing?
How does geofencing marketing work?
4 significant benefits of geofencing marketing
7 types of geofencing you can use
How to implement geofencing into your marketing strategy
5 geofencing marketing examples
What is geofencing marketing?
Geofencing marketing is a location-based marketing strategy that allows you to advertise your products or services to potential customers in your company’s geographic location.

How does geofencing marketing work?
So now that you know the answer to the question, “what is geofencing marketing,” you might wonder how it works in practice.

A geofencing advertising strategy works by setting up virtual boundaries around a specific location, like the location of your business. Then, this boundary will track whenever someone with a mobile device enters it.

As soon as someone enters the virtual boundary around your business or a competitor’s, your geofencing advertising campaign will send a notification or mobile ad to that person’s phone that advertises your local store, service, or product.

Expert insights fromwebfx logo
Sarah
Sarah Gaffney
WebFX Geofencing Expert
“Geofencing allows you to form a virtual fence around specific locations you want to target. When someone steps inside this fence, they’ll be added to your audience and will be eligible to see your ads for up to ~30 days.





If you have physical locations that customers visit, it is also a great way to track users visiting those locations! By adding conversion zones (your physical locations), you can see how many users saw or clicked on your ad and then visited one of your locations.”

Geofencing is a location-based technology that relies on several technologies, including Wi-Fi, GPS, radio-frequency identification (RFID), and Bluetooth.

4 significant geofencing marketing benefits
There are several benefits of geofencing marketing that your business can enjoy. Let’s take a look at four key geofencing advertising benefits below:

Boost local foot traffic and sales
Drive better marketing results with data-driven campaigns
Personalize audience experiences
Make your marketing more cost-effective
Keep reading to find out more!

1. Boost local foot traffic and sales
Geofencing can help you improve your local search engine optimization (SEO) strategy by giving your company more opportunities to show up in local searches when your audience is looking for your products or services in their area.

The result? You can help more local customers discover your business, boosting your foot traffic and sales in the process.

2. Drive better marketing results with data-driven campaigns
A core part of geofencing marketing is analytics. It runs on data, giving your marketing team or provider actionable information for your next campaign. Geofencing also provides your team with that data in real-time.