You can't promote content directly or connect monetization

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Telemarketing and film marketing have become increasingly popular . Many bloggers have rushed to TV. For example, Anastasia Ivleeva, Ida Galich, Eldar Dzharakhov, and in Russian films we see product placement here and there ;

Influencer marketing has become an effective and popular tool — promotion through bloggers, ambassadorship — attracting a media personality as a “brand face” (like, for example, Nagiyev for MTS), collaborations — marketing activities of several brands or bloggers on social networks: Rollton and the domestic brand You Wanna launched a clothing collection. As you can see, businesses actively use cross-promotion and joint events: promotions, mailings, mutual PR, guest posts, contests. Brands and bloggers literally share their audiences with each other.
Projects limited in advertising tools (medical pharmaceuticals, narrow and specialized, b2b, 18+) increasingly turn to opinion leaders to create native advertising: open promotion of goods in narrow hong kong consumer email list niches often does not bring results, so marketers choose integrations in thematic content from bloggers (videos or stories), broadcasting benefits for a specific audience.
It should be noted that cases of fraud by bloggers have become more frequent (for example, unscrupulous administrators of Telegram groups place advertising posts to an audience consisting of bots). In this regard, intermediary platforms for secure transactions between brands and bloggers have begun to appear, for example, GetBlogger , Garant , EPICSTARS ;

Bloggers have learned to bypass YouTube's restrictions. , but you can collect traffic using native content and "pour it" to, say, VK or Tg;

In b2b marketing, Account-based marketing (ABM) is gaining even more popularity . When a business does not work for customers through direct or hidden advertising, but develops personal campaigns for specific brands with which it has not yet cooperated. Read more about the power, capabilities and mechanics of ABM marketing in our article “How to work with clients in b2b and build effective sales in complex markets” ;