Differences in working with ER at different sites

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Foreign brands also actively use influencer promotion. So Nike regularly collaborates with famous athletes and sports stars to promote their products. For example, by signing contracts with such names as Michael Jordan, LeBron James and Cristiano Ronaldo, they create not only advertising campaigns, but also entire collections of goods, which attracts the attention of fans and admirers of these stars. Collaborations cause special delight in the audience and stimulate engagement in advertising campaigns - fans and haters come running and this cannot go unnoticed by the majority of users.


Targeted advertising
Where possible, targeting is important and should be used. At the very least, your competitors do this, taking away potential customers.

Targeting helps promote content to “narrow” groups of users, based on their interests, preferences, and online behavior. When a user sees an ad that matches their interests, the likelihood that they will interact with that ad (for example, like it, comment, or click on a link) increases.

Among other things, targeted advertising allows you to optimize uk email list your advertising costs by directing them to the most promising user groups. As a result, you get more engagement.

Features of VKontakte
VK has an audience of different ages with a wide range of interests, so to work here it is important to accurately define your target audience and develop a promotion strategy.

It is generally accepted that the VKontakte audience perceives both visual and text content well. However, short videos, as expected, work best to increase engagement. They are the ones that are liked and reposted more often than others.


Longreads in VK also have their audience, but commercial texts are usually posted in a "cut version", and those interested in details are transferred to websites/blogs. Stories and short video instructions have proven themselves here.