Ways to Boost Blogger Advertising
Similar promotion mechanisms are used in VKontakte, but since it is not customary to keep personal blogs there, communities are more often used to publish advertisements. A similar principle applies here - you look for a platform and discuss all the details with the administrator. It should be taken into account that VK is developing its own market platform - making publications with its help is faster and more reliable.
Finally, one more point the benefit of using our student database concerning working with bloggers. Literally recently, some companies have started to take their first steps in a new direction, attracting blogger ambassadors. A similar scheme is used on television. Influential people from the world of cinema, sports and show business enter into agreements with popular brands, star in commercials and demonstrate the advantages of the products by personal example. Small companies can do the same, regularly publishing ads on someone's blog. What is important here is that the blogger does not limit himself to a couple of messages about the company, but periodically mentions its name, helping to form positive associations.
Let's look at an example with a coffee shop - let the owner of the web resource start visiting there regularly, making orders, organizing friendly meetings and broadcasting from there. This will be enough for the place itself to start attracting attention, and its mentioning will seem natural and not cause a feeling of intrusion. As a result, blog readers will turn into regular visitors to the coffee shop and will not even notice that they have succumbed to the influence of advertising. Nanobloggers often cooperate with companies whose products are valuable to them. It is possible that a flower shop constantly sends bouquets and compositions to a female blogger, and each time she shoots short videos with these flowers and enthusiastically speaks about them.
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Multiplatform
This concept has just entered our lives, which is connected with the blocking of foreign social networks for RuNet users. Of course, you can always find alternative ways of access, but frequent use of VPN is associated with a number of inconveniences, which is why the popularity of Instagram in our country has noticeably decreased.
At the same time, interest in VKontakte has increased many times over. Suffice it to say that (according to Yandex statistics), the query “VKontakte promotion” began to be asked much more often at the end of February 2022, and its frequency has not yet returned to its previous value. Another hot topic was the creation and promotion of Telegram channels. And that's not all - in a number of cases, it turned out that this type of SMM is preferable in terms of convenience and efficiency (especially when working with large volumes of information).