Top 7 Creative Advertising Campaigns of Popular Brands

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Martin Scorsese directed Timothée Chalamet in a commercial for the Bleu de Chanel fragrance. In this work, Scorsese sought to convey the inner world of a man in search of himself. features of our advertising database Contrasting black and white scenes emphasize the duality of his nature, and flashes of blue symbolize hope and the desire for a better future.



Every detail of the video was carefully thought out to create a deep and emotional image. Scorsese used his unique directorial techniques to convey the inner doubts and aspirations of the hero. Timothée Chalamet, with his subtle acting, brilliantly embodied this complex and multifaceted image on the screen.



The commercial doesn’t just showcase the fragrance, but also tells a story about inner struggle, the search for harmony and self-knowledge. Visual elements such as contrasting colors and dynamic shots enhance the emotional impact and make the commercial a true work of art. This collaboration between Scorsese and Chalamet has become a shining example of how advertising can be not only a commercial product, but also an inspiring story that touches the deepest strings of the viewer’s soul.



2. Hilton and Roblox



Hilton Hotels launched an innovative campaign in the Roblox virtual universe, attracting both gamers and travelers. As part of this campaign, visitors to the online hotel could immerse themselves in a unique virtual world where various tasks and quests awaited them.



Each completed challenge brought players rewards and real benefits in the Hilton Honors loyalty program, allowing them to earn bonus points that could be redeemed for discounts and free nights at Hilton hotels.



The virtual hotel was meticulously designed and included all the elements expected of a real Hilton hotel: luxurious rooms, swimming pools, restaurants, and conference rooms. Players could interact with other guests, participate in virtual events, and enjoy the hospitality that is typical of Hilton.



The campaign demonstrated how virtual worlds can integrate with real-world services, creating new opportunities to engage with customers and strengthen the brand. Hilton showed that it is ready to use modern technology to improve the experience of its guests.



3. Apotek



In 2014, a Swedish drugstore chain launched a creative outdoor campaign to celebrate the launch of a new line of hair products under the Apolosophy brand. The Stockholm metro installed digital screens with motion sensors that responded to the approach of a train. When the train pulled into a station, an image of a model with long hair appeared on the screen, which began to flutter, creating the effect that it was reacting to the flow of air.



The Apolosophy campaign in the Stockholm metro not only showcased the benefits of the new hair product line, but also highlighted the brand’s innovative approach to marketing. It was an example of how technology can be used to create an emotional connection with the audience and strengthen the brand’s image.



4. Hawaiian Airlines x Disney



Hawaiian Airlines has launched a vibrant marketing campaign for the animated film Moana. The campaign featured three aircraft painted in the film's style, attracting the attention of passengers and observers on the ground.



Inside the cabins, passengers were treated to a real treat: themed blankets, baseball caps with the cartoon logos, and toys for children. The Hawaiian Airlines campaign not only advertised the cartoon, but also created a unique experience for passengers, emphasizing the cultural heritage of Hawaii and the airline's desire to make travel as enjoyable as possible.



5. hh.ru : "Tired at work? Let's hug?"



Job search service hh.ru launched the campaign "Caring Day at Work", placing a digital mobile with motivational messages in Moscow. This mobile screen became a source of support and a reminder of the importance of caring for yourself and your loved ones.



The digital mobile broadcast phrases such as “Tired at work? Let’s hug?” and “Better to shine than burn out,” encouraging people to balance their work and personal lives. The campaign attracted the attention of passersby and office workers, who shared the moments on social media, spreading hh.ru’s positive message .



6. Sber and Nastya Stark



For a special project by SberMarketing and Sber, artist Nastya Stark, together with a neural network, created a series of posters and stickers motivating people to become self-employed. The posters were placed in art spaces in Moscow and St. Petersburg, attracting attention with their modern design and inspiring messages.



On May 14, Freelancer Day, the campaign was further developed in coffee shops, where visitors could receive posters and stickers as a gift for their order. The campaign also included photo zones and master classes with successful freelancers, creating an inspiring experience for all participants.



7. IKEA



IKEA has released an anime-style commercial that takes viewers into the everyday life of a cat who lives with students in a dorm. The commercial showcases the brand's products and conveys the atmosphere of coziness and friendship created by IKEA furniture and accessories.



The cat, the main character of the video, plays with the inhabitants of the dormitory, jumping on soft sofas and exploring cozy corners created with IKEA furniture. The culmination of the video is a scene where the cat snuggles into a blue IKEA bag, symbolizing the comfort and practicality of the brand.