A very common mistake is to pretend that the entire database

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Last names Tastes. Mobile phone. History of movements. Likewise, having information in a database is not everything, as it may not be up to date. It is estimated that databases decrease in effectiveness by almost 20% for each year that passes. This affects the opening rate , the bounce rate and the number of users who unsubscribe. 2.- There is no adequate planning There is no proper planning Improvisation is not a good ally and is one of the most common mistakes in Email Marketing bounce rate. It is necessary to be clear about the objectives that you want to achieve with an email strategy . You have to keep in mind that not all emails should focus on sales and there are other ways to convert and build loyalty. A good way to improve the most common errors in email marketing bounce rates is to create content that provides extra value to recipients.


Without a defined audience to whom you want telecommunications email list to deliver your messages, you cannot create an appropriate strategy . You must always think about the type of user you want to reach. 3.- Segmentation and personalization failures Segmentation and personalization failures of a brand is interested in receiving emails. Interaction can suffer with poor data segmentation. In terms of segmentation, if the database is well categorized, it will be easier to send emails and avoid the most common errors Email Marketing bounce rate. Segmentation can be done by topics such as geographic location, gender, language, etc. As for personalization, it must be recognized that it is about something more than just adding the name of the people to whom an email is sent. Personalization has to do with knowing how to treat each case separately from the rest , what their interests have been throughout the customer-brand relationship, etc.