At the end you can add some details about the purchase

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Therefore, you should take advantage of the seasons to promote the shoes that are most appropriate for each of them. It is a strategic way to offer something different every so often. Show in your newsletter the type of footwear you are offering for the season in your country. Like in this model where they show a wide variety of ballerinas ideal for autumn. It is about selling the product through a technique that never goes out of fashion: persuasion. , such as payment methods, shipping, delivery time and whatever else you consider appropriate. This type of information answers the frequently asked questions that users may have and, once they know it, they can go directly to the purchase of the item. 5.- Add eye-catching images Add eye-catching images Today's consumers are more interested in visual elements than text.


In a newsletter for a shoe company, images betting email list must be the most important element. But it's not just a matter of taking any old photo; it must be high-resolution and look like a professional piece of work. To make the images stand out , it is recommended that you work with a neutral background such as black or white. As you can see in the example in this section, the brand uses large photos of the colorful shoes. What is most striking is that each one has the color of a fruit that they use as a reference. They play with the theme of colors in a very intelligent and effective way, since it has an impact from the first moment. In addition, each shoe has its own CTA button so that the user can buy it without having to read all the way to the end of the newsletter.