The photograph is a close-up of the key product feature. The copy supports the advertising message, focusing on the benefits of a great camera. Samsung, one of Apple’s main competitors, understands that the best way to generate sales is to focus on the product. Here’s an example of an ad from Samsung where they contrast their ‘superior’ product with Apple by comparing features. Growing Up | Samsung commercial making fun of Apple removing headphone jack The marketing message here is crude but clear; “we have a better product.
” Before you start writing your ad copy, you need to determine two things: What cambodia phone number data do you want to achieve with your message? What will make your audience react to that message? Spend time considering your customer persona. Think about your offer and consider why your audience will care. Great copywriting is built on an understanding of audience motivations. If you can get this right, regardless of whether you’re creating a landing page, writing an email, or running Facebook ads, you’ll get a higher conversion rate.
motivations, you should try to rank those motivations in order of importance. The most important point will be your primary marketing message. That’s the headline issue that you focus on. The other pieces of your message should support that overarching message. For example, if you were copywriting for a banner ad, you might distill your message to the minimum number of words.