What is it? Since its inception, video advertising has been, is, and will most likely be the most popular format for conveying information about a product/service to the end user. Today, the primacy of TV marketing is actively contested by content posted on the Internet.
How to create? It is necessary to take into account many nuances when launching video advertising, so as not to simply waste the budget on expensive production, but to make the campaign successful. It is necessary to choose the appropriate type, format, take into account such nuances as the target audience, environment, heroes, etc.
The article explains:
Benefits of Video Advertising
Types of Video how does cash app work Advertising
Popular video ad display formats
8 Top Video Advertising Trends for 2023
How to combine video advertising and branding using the example of UAZ
Main channels for video advertising in 2023
Video advertising in Yandex.Direct
Video advertising on VKontakte
Video advertising in myTarget
Who to entrust with creating video advertising
Evaluating the effectiveness of video advertising
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Benefits of Video Advertising
According to statistics, 68% of Internet users prefer to receive information about products and services not from text descriptions, but from videos. According to Invesp, as of 2022, the share of stories in the total volume of Internet traffic has increased 15 times over six years and reached 82%. Thus, the absence of video materials in advertising can lead to the loss of a significant portion of customers.
Benefits of Video Advertising
Spotify used a cartoon video to promote its audio service, which allowed it to surpass iTunes' audience in just five months. Universal Music's profit amounted to $5 billion.
Similarly, cloud service Dropbox managed to increase its audience by 10% in just one month of showing an advertising video. In the five years since its launch, the number of its users has reached 300 million people, and the company's market value has grown to 400 billion dollars.
The financial and industrial group Sibur also actively uses video materials to attract new clients. Bright visual content allows for an accessible presentation of complex production processes.
The John Lewis chain of stores releases memorable videos every Christmas Eve, which contain a short fairy tale story. This gives the audience a New Year's mood and a sense of wonder, which is so important before the new year. This simple technique helps retain customers, and the 27 shopping centers open throughout England bring the company a stable profit.
Video helps to make information visual, highlight the unique properties of a product, and appeal to users’ emotions.
Communication with the client allows you to gain an advantage over competitors. The brand thus becomes famous. The advertisement stands out from its peers thanks to the original plot, which makes you watch the video to the end.
Initially, any product or service is just another product with