Yeah, it’s kind of like that. Those billboards don’t work because there isn’t a connected strategy that considers the whole customer journey as one. They aren’t connecting the journey, just focusing on the mile sign they’ve been assigned to place their billboard near. Digital content marketing sits at the center of everything, connecting the entire journey and continuing to build value as the customer makes their way along the whole route.
It is an integrated strategy that starts with excellent content across all belgium phone number data channels and uses the content as its foundation. The key elements of a content marketing plan So you’re ready to put together a digital content marketing strategy and wondering where to start. While each of these steps has more depth for you to explore, here are your basic steps. Do you know your audience? You might have one or several customer profiles that you target.
of customers into account. What problem are you solving for them? Your audience might have a problem that is either known or unknown to them, and you’re there to solve it through education and coaching. If it is an unkown problem, you’re revealing it. An excellent digital content strategy involves both your customers figuring out their challenges and those that have already turned to you to solve them.