Are Zillow Leads for Realtors Really Worth It?

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As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. Many brokerages and agents turn to real estate lead generation companies, but you might want to try the DIY route first. And, while there are a lot of real estate lead generation tools available to help you generate your own leads, you can never have too many. One way to fill your pipeline is with Zillow leads.



In this article, we’ll look into the details, discuss the pros and cons of Zillow Premier Agent, and see whether Zillow leads are worth it. We’ll also give you an option you can use instead of or in addition to Zillow leads.



How to Get Leads from Zillow


Having a presence on Zillow is a must. Zillow is the most popular real estate site in the US, with nearly 230 million average monthly unique visitors in the second quarter of 2021. Most buyers will visit Zillow at least once to look for their next home and use it to keep an eye on the market and assess prices.




Infographic titled Top Real Estate Websites in the US as of October 2021, showcasing Zillow with 36 million monthly visits, highlighting its potential for generating zillow-leads-for-realtors. Trulia follows with 23 million visits, and Yahoo! Homes with 20 million, ranked first to third respectively. Source: Statista.

Getting leads from Zillow is easy. You can create a free profile with Zillow, which may lithuania telemarketing data generate some leads. But to increase your odds of winning new business through the platform you’ll need to pay.

How Much Do Zillow Leads Cost?


Adding your listings to Zillow is also free. And, as mentioned above, you can create an agent profile and sync your listings at no charge.



In addition to having a polished presence on Zillow, many real estate agents use Zillow Premier Agent to keep their pipeline full.



But is Zillow Premier Agent worth it? Below we’ll explain the platform so you can determine whether it’s the best use of your marketing budget.



What is Zillow Premier Agent, and How Does It Work?


Zillow Premier Agent is Zillow’s advertising platform for realtors and brokers. It can help new agents generate a steady flow of leads, giving them better visibility on the platform. It is similar to purchasing ads on other real estate websites like Realtor.com or Home.com.



Purchasing a Zillow Premier Agent membership gets you featured on ad spots on real estate listings in your area. It’ll also place you among the top agents for a given property, sometimes right after the listing agent, depending on the number of realtors competing for the same area.



That’s right. You’ll have to compete with other Premier Agents for ad spots, but Zillow will place your ad above those who don’t have a membership.



Zillow Premier Agent also gives you exposure on Zillow’s partner websites, such as Trulia.com and RealEstate.com.



How Much Does Zillow Premier Agent Cost?


So how much does Zillow charge for leads acquired through Zillow Premier Agent? It varies.




Infographic titled Three Factors Affecting Zillow Premier Agent Pricing: 1. Location - ZIP code and average home price. 2. Competition - Number of agents in the area seeking zillow-leads-for-realtors. 3. Exposure - Number of ad impressions.

The pricing of Zillow Premier Agent depends on the following factors:



Your claimed ZIP code and the average home price in your area
The number of Premier Agents competing for the same area
The number of impressions your ad receives


For those reasons, Zillow leads cost more in some areas and less in others.



What’s the Difference Between Listing Agents vs. Premier Agents on Zillow?


If you have an active Zillow profile, you’ll be the listing agent for your claimed properties, regardless of whether you purchase a Premier Agent plan. Premier agents get displayed right after that and on every listing in their ZIP code.



What Are the Pros and Cons of Zillow Premier Agent?


Let’s now discuss the pros and cons of Zillow Premier Agent and the leads you get from it.