WhatsApp Business – how to use it to boost your sales?

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Did you know that at least 79% of Brazilians use WhatsApp to interact with companies? This number confirms the importance of the messaging app for entrepreneurs’ daily lives, especially after the pandemic.

The business version of the platform offers several features to become a “virtual showcase” for your business, such as providing catalogs, opening hours, address and other relevant information.

Below, we have gathered the main tips for you to use skype database Business strategically and define the best relationship routine with your customers through the app.



WhatsApp – from messaging app to darling of brands and consumers
With over 120 million active accounts, Brazil is the second country in the world in terms of the number of WhatsApp users! We are second only to India, with 487 million. And don't think that the app is only for exchanging messages with friends and family. It has established itself as an important tool for attracting, retaining and building relationships with customers!



According to research by Panorama Mobile Time/Opinion Box , 79% of consumers interact with brands on WhatsApp to ask questions . Next, with 69%, comes contact for technical support, receiving offers (55%) and purchasing products and services (53%).



And the platform's potential for brands gained even more strength in 2018, with the launch of WhatsApp Business – a version of the app aimed especially at companies.



Pandemic and the Omnichannel Challenge: A Path of No Return
In the pandemic scenario, the internet has become an ally for entrepreneurs when it comes to maintaining operations. In a survey conducted by the Brazilian Association of Direct Sales Companies (ABEVD) at the beginning of 2020, 84.7% of SMEs that worked with direct sales chose WhatsApp as their main means of promoting products and sales .



And even now, with the return of in-person activities, we have seen that this trend is here to stay! After all, to better serve a customer, you need to be present in the service channels they use – whether in person, in stores, distributors, social media or e-commerce.



It is in line with this trend that multichannel sales, or “ omnichannel ,” emerge. They are based on the simultaneous and interconnected use of a variety of communication and customer acquisition channels. In addition to expanding advertising and sales possibilities, this is a way to improve customer relationships through consultative service that is able to meet their needs – regardless of location.



Want to learn more about the topic and how to adopt multichannel sales? Then check out this content on our blog: “ Omnichannel: the strategy for successful customer service ” .