Want to increase your customer base? Check out these 5 tips!

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A good sales strategy balances prospecting and relationships. That is, you must increase your customer base and, at the same time, retain those who are already part of your base.

But this task can be quite challenging. Online and offline, your product/service competes for attention. To spark people’s interest, you need to “speak the same language” as them, offering products that meet their needs and desires.

Below, we present some tips to help you increase your number of customers in a smart and targeted way. Enjoy reading!





Know your market


A market analysis does not only focus on your competitors. It can also include cash app database behavior, similar solutions that are already on the market, and sales volume, for example.

The objective is to understand the environment in which your product/service will be offered and, thus, define the most efficient production, sales and marketing actions.

This way, it is possible to identify what is already good compared to the competition and the needs of your desired customer. And, also, which weaknesses can be transformed into opportunities to improve your actions.



Read more: “ Market and Competition Analysis – Identify your business’s strengths and challenges ”





Strengthen your company's competitive edge


When we talk about competitive advantage, we are referring to the set of actions your company takes that no competitor can copy. In other words, they may even try to do the same thing, but since your brand positioning is much stronger and your team is much better prepared, it is unlikely that they will achieve the same results.

Competitive differentiation includes customer service , the benefits you offer your customers, payment methods, after-sales service, product delivery, quality, warranty, among other examples. This is where your customer perceives the brand's value proposition .

The value proposition reflects the rational and emotional positioning of the institution. In other words: what it has to offer in practical and emotional terms. The more rooted it is in the daily life of your sales team, the easier it will be to demonstrate it to potential customers!





Segment your target audience


After a thorough study of your market, it is time to take a closer look at the customers you already serve or intend to reach. We call this process “ segmentation ”, that is, distributing your target audience into different categories.