Application of the Golden Circle in Brand Storytelling

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To apply the Golden Circle strategy to a brand, Sinek says it must be used in reverse; that is, from the inside out , giving priority to defining and communicating what the essence of the business is. This will help people not only understand what the brand does, but also know why.

Why is purpose so important? Sinek explains that people no longer buy a product for its features, but for the reasons why that item was created. They are no longer just material objects: products are the result of a desire, a belief or a dream.

For Sinek, the success of a company is closely linked to the ability of a brand to inspire its audience. In this reality, where the web is saturated with offers, only those who manage to inspire win.

Differences between Brand Storytelling and Storytelling
Although brand storytelling uses narrative techniques, there guinea business email list are differences in their uses and applications that we will discuss below:

Entertain or communicate
Storytelling is mostly used for entertainment and can be presented in various formats: books, stories, films, etc. The main function of brand storytelling, on the other hand, is to promote a business by referring to its history or to the set of small stories that relate to its origins.

While storytelling can be used to generate entertainment content, brand storytelling is strongly oriented towards selling a product, service or idea.