We all know that there is a time difference between China and foreign countries, so exhibitors need to arrange English-speaking live broadcast personnel to be online 24 hours a day. But what content should we arrange in these 24 hours? What content should be arranged in which time period depends on your target market.
Content Planning
How to build corporate IP and trust in live streaming? This aspect is similar to the logic of slowly building a corporate website, but you need to use a more lifelike tone to convey it and form a better interaction with buyers in the process:
Corporate brand endorsement
Company Story
Corporate brand connotation and concept
Company service advantages
Product Advantages
Product quality control
Product production process at a glance
Supporting Documents
Professional after-sales service
Product Planning
Prepare the products that need to be displayed in the live broadcast in advance, plan the display format such as product short videos, on-site dynamic displays, etc., fully consider the fun and practicality, and make the live broadcast more rich and three-dimensional.
If it is a product that cannot be displayed dynamically, for example, your main business is customized products or solutions in a certain field, then in addition to mentioning your product quality during the live costa rica b2b leads broadcast, you should also talk more about your customization capabilities, the technical level of the solutions you provide, or talk about some past successful cases. These are all ways to directly narrow the distance with buyers.
3) Live studio background
In the previous preparations, we mentioned the budget plan for the exhibition. The decoration of the live broadcast room is much cheaper than the exhibition layout of the offline exhibition. Enterprises can make it according to their own financial resources. In the process of arranging the live broadcast room, the aesthetic characteristics of the target market customers should be fully considered, combined with the characteristics of their own products, to create a live broadcast room that can attract the attention of buyers.
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