Nobody wants to be left behind in this accelerated race to win over the consumer who has replaced television with the Internet. For this reason, Havas Media and Endemol Spain have signed an exclusive collaboration agreement to promote the development of audiovisual content in new technologies.
This is a strategic alliance in which Endemol's Interactivity division will develop new television formats for broadcasting via the Internet, mobile telephony and DTT, and Havas Entertainment bitcoin data will be responsible for producing, developing and marketing these formats. In addition, Endemol will create specific formats for Havas Media clients and will produce formats from Havas Entertainment's creative team. This agreement will allow content to be freely accessible to users.
José María Frigola, CEO of Havas Media, considers this to be a "historic" agreement, due to the importance of both players in the sector, as well as the objective it has, the creation of new formats that can open the panorama for advertisers. Through this alliance, Havas will be able to continue offering its clients integration, return and innovation. Regarding the crisis, Frigola commented that he believes that it is an ideal time for advertisers to invest in order to have a competitive advantage in the future.
For his part, Jordi Bosch, CEO of Endemol Spain, explained the need for the group to take this step. “Until now we lived in a perfect situation, in which we produced our content and advertisers inserted their message. But now this has changed. Consumers no longer want to be interrupted and are moving to other media.” What Endemol wants is to create specific content, and not adapt traditional content to the medium. “Creative content is needed, banners and that type of insertion are no longer enough,” said Bosch.