Moz has a specific tool that allows you to find out the difficulty score of your keywords. This feature will help you narrow down the number of potential keywords so you can focus your efforts on the most profitable ones.
Knowing the difficulty score of keywords helps you know how easy or difficult it is to rank in each SERP. This tool takes into account scores such as Page Authority or Domain Authority.
Ahrefs also has its own mechanism for looking at the effort required to rank in the top 10 search results. To establish a ranking or score, it analyzes the search results for a keyword and the referring domains from the top 10 ranking pages.
Website Audit
Moz has its own advanced website audit tool that allows you to find and learn how to fix technical issues that may be harming your quality traffic, rankings, or search engine indexing.
With Moz's audit feature, you can monitor a wide variety of issues, understand their SEO impact, and find the necessary actions you need to take to fix them.
Ahrefs also has an audit tool that lets you analyze a website’s zambia business email list on-page SEO performance by crawling all of its pages and providing an SEO health score. It also provides reports in easy-to-understand graphs.
Ahrefs' audit tool monitors the following issues:
Site performance. Analyzes for slow pages, overly large CSS or HTML.
HTML Tags. Alerts you to missing, duplicated, or suboptimal lengths of title tags, meta descriptions, and H1 tags.
Social Tags. Allows you to view incomplete items, missing Open Graph tags, and Twitter cards.
Content quality. Provides you with a report on low word count and unconsolidated duplicate pages.
Backlink Profile. Detects orphan pages, nofollow link issues, broken pages, or links to redirects.
Ease of Use
Both Moz and Ahrefs are designed with clear, simple interfaces that are easy to work with by both novice and more advanced users.
Ahrefs has a demo that explains step-by-step how to perform an SEO audit of your site, analyze your competition, study your customers, improve your website's performance, and track your ranking progress.
Moz has a complete beginner's guide to SEO that details all the knowledge you need and the steps you need to take to get the most out of the tool.