The content of the brief may vary depending on the specifics of the project. However, there are several general sections that should be included. Let's look at these segments using the example of website development.
Description of the project and its objectives
First of all, the client is advised shareholder data package to clearly define what type of website is required and what tasks it pursues. It is necessary to understand what problems it should solve. For example, it could be a landing page for promoting branded goods, an online store for selling goods, or a corporate website to increase awareness of the company. When all project participants understand what and for what purpose they are creating, this is half the success.
Next, you should touch on brand-related aspects. It is important to find out what niche the client works in: ask them to describe what products and services the company provides, what its features and competitive advantages are. This information will help you delve deeper into the business area.
The website should reflect the company's philosophy, so it is important to understand how the organization positions itself in the market. What values does it adhere to, what ideas does it promote and in what style does it interact with the target audience.
Target audience
In order to understand who the website is being developed for, it is worth asking the client to describe its visitor in as much detail as possible. In addition to determining the gender and age of potential users, it is important to find out their interests, needs, problems and concerns. This will allow you to develop the structure of the web resource and choose the appropriate design.
Functional requirements
In order to correctly design the site specifications, it is critically important to understand what tasks it will solve. If, for example, it is intended for making orders, it is necessary to include the functionality of the shopping cart, connection of the payment system and, possibly, accounting for the loyalty system.
The client should be asked to list all the features they would like to see on the site. These may include options for user registration or the ability to leave comments and reviews.
Requirements for the structure and content of the site
It is necessary to discuss with the client the proposed list of pages and sections that will be present on the resource. For example, the landing page can provide information about the company, descriptions of goods and available tariffs, an image gallery, feedback tools and other components.