I will separately mention Yandex.Direct and its autotargeting

[sumaiyakhatun26]

Autotargeting I have long been convinced from my own experience: sometimes literally one word is enough for ads to start showing to a completely non-target audience. Including extraneous and irrelevant keywords in the semantic core, counting on increasing coverage, is not recommended at all. If there are a lot of non-target words in your semantic core, then be prepared for the company's budget to be quickly spent.


– this is semantics that Yandex.Direct collects automatically, depending on list of croatia whatsapp phone numbers the relevance of the keyword/landing page, and other factors. As a result, you get a large number of low-frequency phrases that will help you advance both in search and on Yandex advertising network sites. In theory, thanks to low- and mid-frequency keys, you will save your campaign budget and get additional traffic.


But in practice, as usual, there is a fly in the ointment: yes, autotargeting will relatively diversify your semantics, but this tool can lead to a drain on the budget, especially in inexperienced hands. The thing is that the "behavior" of additional keywords must be analyzed in the conditions of a real campaign, and then carefully study the statistics. For me, additional relevant phrases often brought junk traffic, but not always.