Search engine marketing could be the answer to the crisis. The number of consumers who want to save is increasing. Many have already adopted the method of typing on the Internet and finding the right offer, a fact that professionals in the sector seem to be starting to take into account, according to eMarketer .
The publication has carried out a study, Search bc data philippines Marketing Trends: Back to Basics , which analyses the direction that this trend will take in the United States. As its senior analyst, David Hallerman, pointed out: "Search engines are the ultimate online tool."
Today there are four types of this form of marketing. Three of them are advertising techniques: sponsored links, contextual advertising and paid insertions. The other is positioning in the search engines themselves, the so-called SEO, which depends on other parameters.
All of the above categories will grow considerably in the coming years, with eMarketer estimating that investment in 2013 will reach $23 billion.
Although traditionally marketers have put the emphasis on sponsored links, the truth is that SEO scales positions considerably. “Sponsored links have an immediate effect, but marketers spend constantly on sponsoring links to appear in the lists. Positioning takes time and marketers need to maintain their website to achieve high results,” explained Hallerman. It seems that the second option is destined to grow faster due to its high value in results.
"Consumers go to search marketing because they're looking for better bets. And marketers go to search because that's where consumers are," Hallerman concluded.