One day after Google announced its new tool for targeting behavioural advertising, Yahoo! Network is introducing in Spain a tool that allows not only targeting advertising campaigns to the public that is really interested, but also sending them the type of messages that best fit each moment of the purchasing cycle. In this way, behavioural segmentation broadens its horizons both in terms of increasing brand awareness and in generating responses when purchasing a certain product or service.
Yahoo! Network offers BT Engagers as a tool to connect bc data malaysia with target audiences in order to increase brand awareness and brand engagement. This feature is best suited for the type of messages that consumers who are just beginning to develop an interest in a product or product category, but are not yet at their 'peak' in the buying cycle, will want to receive.
BT Shoppers also allows you to make a direct impact on those consumers who are really interested in purchasing a product. In this way, Yahoo! Network offers this functionality in promotional campaigns aimed at generating responses, sales, customer acquisition or registrations.