Digg , the English-language news site edited by its users, has ended its exclusive advertising contract with Microsoft a year before the agreement was set to expire, and will take over its advertising from July, ClickZ reports .
The website, which has a Spanish version called Menéame , is considered by many to be a daily inventory of the information that is produced. It is edited without an editor, meaning that its readers are bc data america the ones who vote on the importance of the news and it constitutes a paradigm of the information model on the Internet 2.0.
The deal was due to run through the summer of 2010, but according to Digg's chief revenue and strategy officer, Mike Maser, there was a tacit understanding that the site would pull out at some point to develop its own advertising strategy.
“We’ve had a great relationship with Microsoft over the past year and a half,” Maser concluded.
Digg is now planning to set up its own advertising division, and has hired Thomas Shin, a former Yahoo sales executive, who will lead a team that will change the structure of the site's advertising, company sources said.