1&1, one of the world's leading web hosting companies, has chosen TradeDoubler to run its first affiliate marketing program in Spain. 1&1 already works with TradeDoubler in the UK at a European level and the good results obtained have pushed the company to choose TradeDoubler for its digital marketing campaign in Spain as well.
TradeDoubler's affiliate marketing solution, whose commercial name is td Pull, provides all kinds of tools to market any type of product, increase quality traffic to the website and, ultimately, improve online results.
In addition, TradeDoubler also provides advanced online tracking technology that allows you to measure traffic, registrations and sales, bringing added value to your business.
Much of 1&1's strategy is based on results-based digital marketing, so the affiliation agreement with TradeDoubler will be a key piece that will help the company to strengthen its sales channel, ensuring the best return on investment, since in results-based marketing, you only pay for the performance obtained.
In a first phase, 1&1 will use td Pull to architect data promote and sell its main products: Shared Hosting and Dedicated Servers.
As the company expands its product portfolio, it will add products to the TradeDoubler affiliate program, giving web publishers a wider variety of solutions to promote and profit from.
The commissions that 1&1 has set for the TradeDoubler affiliate network are the highest in the web hosting sector, so the company is confident that, in addition to boosting its own sales channel, it will help web hosts to achieve greater business growth.
Following the signing of the agreement in Spain, 1&1 plans to use the TradeDoubler affiliate network in France as well.
According to Oliver Mauss, CEO of 1&1: “We have positioned ourselves among the top five hosting providers in less than half a year, but our goal is to be among the top three in less than two years. To achieve this, our affiliate marketing strategy with TradeDoubler is a key element.
We are confident that it will contribute decisively to the growth of 1&1 in the Spanish market."
Silvia Velasco, TradeDoubler's Managing Director for Spain and Portugal, said: "We are delighted to be working with a company like 1&1, one of the leaders in the web hosting sector worldwide. With our affiliate marketing solution td Pull we are confident that we will help them strengthen their brand, improve their sales channel and contribute to the growth of their business in Spain."