Who are the protagonists of UGC?

muniyaakter · Post by **muniyaakter** » Sat Jan 18, 2025 9:19 am

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We said that the phenomenon of User Generated Content (UGC) was made possible thanks to the active participation of the users themselves, so they are the real protagonists!

But let's get to know them better...

Clients
First, customers are a valuable source of User Generated Content, as their senegal consumer mobile number list reviews , experiences , and photos can provide an authentic and truthful perspective on the quality of a company's products and services.

At Yoga Academy, for example, we have created a testimonials page , which mainly allows us to reassure customers about the quality of the services we offer.

user generated content testimonials

True fans and Brand Ambassadors
“True fans” and brand ambassadors are highly engaged and passionate users of the brand , who produce content and promote the company very positively (and generally very passionately) on online platforms.

Employees
Even company employees and workers can be protagonists of UGC, creating content to promote the company itself, “behind the scenes” content or to show their involvement and passion for the work done.

Like our Irene Bosi, Head of Marketing at Yoga Academy, who often shares videos of herself practicing yoga with her community, following the lessons at Denise Dellagiacoma's school where she works.

Or showing the behind the scenes of the Kalemana Festival .

ugc from employee, Irene Bosi behind the scenes of Kalemana

However, it is important that employees follow company guidelines to avoid potential conflicts of interest or reputational issues.

What are the most common types of User Generated Content?
User-generated content (UGC) can take many different forms , depending on the type of online platform on which it is created and shared.

The most popular types of User Generated Content include photos, videos, testimonials, reviews, free classified ads, forums, and blog posts, but there are many other forms of UGC that businesses can use to engage their customers and create a more interactive community.