Google SpamBrain update affects spam and backlinks, how should we deal with it?

[monira#$1244]

When I saw this news, my first reaction was: Fortunately, our website has never done these things; my second reaction was: Spam and spam backlinks are really hated by everyone, and Google’s action this time is direct enough!

What does "SpamBrain" mean? What is the purpose of this update from Google? How can we deal with it? Let's start with "Into Google SpamBrain".

1. It’s not the first time we met SpamBrain
SpamBrain, an algorithm created by Google, is an AI-based spam prevention system that identifies websites that are detected as spam and penalizes them by lowering their search rankings.

In fact, it was released as early as 2018, but no one paid much portugal b2b leads attention to it before. It was only this year that its "power" was gradually revealed to the world.


1. The recognition rate of spam websites increased 6 times in 2021 compared with 2020
2. 99% of searches on Google are “spam-free”
3. Reduce garbled spam and hosting platforms by 75%
4. Hacked spam sites reduced by 70%
This is the 2021 report officially released by Google, which can be said to be the result of the power of SpamBrain. From these data, it can be seen that SpamBrain plays a huge role in combating spam and maintaining high-quality Google search results.

In Google's December 14 update, SpamBrain AI can not only "detect spam directly, it can now detect websites that purchase links and websites that are used to pass outgoing links."

How do you understand this short sentence?

For example, Company A promised me that they would help me get my website to the homepage quickly. How did Company A do it? In a short period of time, Company A frequently posted low-quality spam links, connected a large number of irrelevant websites to each other, and even "thoughtfully" paid for me to buy external links. Then, in less than a week, when I searched for (a certain keyword) on Google, I saw the name of my own website on the homepage.