Gleb Ivanov , head of the company "Re-stroy"

[sohanuzzaman57]

Why Quiz?
The audience we plan to advertise to is "warm", not "hot". They are most likely not ready to place an order for repairs right away. Therefore, we decided to give those interested an opportunity to estimate the price right now. And for those who successfully completed our Quiz, we give a link to a portfolio site with the best works. While the employees of the Re-Stroy company draw up an estimate, the user looks at beautiful pictures.

"We have been using quizzes in our work for a long time, both on the website and in advertising (on Instagram*, for example). That is why this landing page was also chosen for Zen. The advantages include launch speed, adaptability, and high efficiency."

Publications
The main advertising weapon in Zen is content. Therefore, it argentina phone number list should be approached very thoughtfully. The text should be useful to the reader and sell at the same time. The most successful texts are at the intersection of usefulness for the reader and the advertiser. Why is that?

1. We need to get impressions from Zen.

Zen evaluates publication indicators and how interesting they are to the audience:

— What is the CTR in the feed (what percentage of those who saw the publication card went inside the publication)
— Percentage of readings (what percentage of those who went inside the publication read it to the end)

The better these metrics are, the more your post is shown. So, to get your post shown, you need to make it useful and eye-catching.

2. We need the reader to perform useful actions for the advertiser - in our case, clicks and applications after reading the publication.

And here it plays a role how much you were able to sell your product or service in the publication. We have already led the reader to the application form, so we need to prepare him for this in the publication itself.

We have developed 3 ideas for publications:

How to choose a contractor for apartment renovation?
5 Ways to Save on Interior Design Development
What you shouldn't skimp on when renovating an apartment