Optimization based on A/B testing results

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Using A/B testing allows you to compare the effectiveness of different versions of ads and strategies. This helps identify the most effective approaches to brand and product presentation, which inevitably leads to increased ROI.

A/B testing in Yandex contextual advertising can include various variables, such as ad headlines, texts, images, keywords, or even time frames for impressions.

Practical case of setting up an advertising campaign in Yandex
Target audience analysis
Work was carried out with an advertising campaign for a Moscow online store selling sports nutrition. The first step was a deep study of the target audience. The study showed that the main buyers are men and women aged 20-35, interested in fitness and caring about health.

Selecting keywords and creating ads
A list of keywords was compiled, including such queries as "buy iran whatsapp number data
israel whatsapp number data protein shake", "cheap sports nutrition" and "amino acids for muscles". For each product line, sales ads were written, taking into account the advantages of the products and special offers of the online store.

Each advert led to a specially created landing page, which detailed the product specifications, customer reviews and provided the opportunity to make a purchase immediately.

Setting up and launching a campaign
Using data on the target audience and correctly selected keywords, the advertising campaign was focused on users with sports interests, and geotargeting was limited to Moscow and the regions closest to it. Advertising was activated at certain times when, according to the analysis, potential buyers were most active on the Internet - this is usually the time after work and on weekend mornings.