The main tool of BTL advertising is the strategy of attracting the client to the brand. It is aimed not at instantly convincing the buyer, but at gradually forming the need to purchase a product or service by increasing his loyalty and trust in the brand.
BTL events
BTL events include various types of activities: conferences, lectures, sponsorship events, product tastings. The key aspect here is not just brand promotion, but creating a positive experience for participants.
This approach to interaction with the brand helps to form a positive attitude towards the company and its products among customers.
Opinion leaders
Blogs, podcasts, and articles are a dentist data package valuable resource for BTL marketing. Influencers are already in the spotlight of their audience, so their opinions are respected and valued. In addition, people have a desire to imitate their idols. If a person notices that their favorite blogger or podcaster uses your brand's products, they will be motivated to purchase them.
Working with celebrities can involve more than just advertising through product endorsements. You can ask a media personality to wear an item of your brand or hold an item with your company logo in the frame.
Newsletters
This method of online marketing is great for popularizing useful content among customers. Newsletters help to strengthen their loyalty and trust in the brand. They are especially effective in the B2B segment, since executives often check their work emails in search of cooperation offers and profitable opportunities.
Pros and cons of BTL advertising
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Promotions and discounts
The difference between a discount banner and a product banner is that the first option is an effective way to attract new customers to a brand or store from a cold base. By purchasing an inexpensive product, a person has the opportunity to get to know the brand and then buy something more expensive.
Another strategy that can be used in this regard is to conduct tastings. By allowing customers to try different samples of the product, companies increase the likelihood that the customer will like the product. This method also helps manufacturers familiarize potential buyers with their products.
Organizing tastings helps to build a loyal customer base and increases brand awareness, which ultimately leads to a significant increase in sales.