3 - Illustrate the product page with images and videos

[Dimaeiya333]

We certainly live in a world of images. As we have seen, the text on the product page is extremely important, but the visual content is also important, as it partially compensates for the impossibility of touching or handling the product. Visualizing the product allows the buyer to evaluate it better and helps them make a purchasing decision.

The contents at our disposal are varied:

High-definition product images from all angles that can be enlarged
Photos of the product in use
Product promotional videos, demo videos, etc.
Aid schemes for use
Logos of labels and certifications obtained by the product
If you don't have the budget to hire a professional photographer, there are numerous online guides to help you create engaging visual content for your visitors (e.g., A Picture Is Worth a Thousand Sales: A DIY Guide to Beautiful Product Photography) .


4 - Optimize texts and images to improve positioning

To rank your page as high as possible in search engines, you need to work on your organic positioning by applying good practices.
This includes publishing original content, using relevant keywords and optimizing visual content.

5 - Allow the visitor to compare to make a better choice

It is recommended to direct the potential customer to both similar but more expensive products (up-selling technique) and complementary products (cross-selling technique).

Objective : Increase cart value and generate maximum sales.

These product suggestions should therefore appear on your product page. It is best to austria mobile phone number list associate the products and offer the buyer the possibility of comparing them via a comparison table, for example, so that they have all the elements to make a decision.

6 - Demonstrate the reliability of your products through customer reviews and testimonials

There are several ways to improve your trust indicator: from publishing product reviews to publishing customer testimonials, publishing expert articles or rating products based on user experience. The consumer themselves are a source of information for other consumers. Don't forget to share what convinced previous buyers about your products, as buyer opinions represent one of the most credible sources.

7 - Offer support solutions

Demonstrate the quality of your service by enabling a FAQ section and/or a chat for your visitors. Answering your potential customers' questions, showing pedagogy and offering support are ways to create a bond with the buyer and guide them towards the purchase.

8 - Use a responsive design