The number of people who are part of this audience

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1. Audience quality
Audience quality measures, precisely, the aspects related to the type of user who follows and interacts with these accounts. Quality is determined according to different factors, such as:

Quality Score or AQS : rating the quality of the audience from 1 to 100 according to argentina phone number resource four criteria (engagement rate, type of active audience, growth, authenticity of comments).
Quality Audience Members : .
Audience Type : Segmenting quality audience members according to their interests, tastes and needs.
2. Rate of increase
The growth rate will tell you the percentage of growth that an account has within a given period compared to that same period but later.

This helps you understand how creators or brands have grown during their campaigns and how this could benefit your organization.

3. Audience demographics
When comparing two Instagram accounts, audience demographics are vital to finding influencers or companies that are truly aligned with your goals.