Keywords : research, distribute, empower

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Keywords , being the terms used by your target audience to find your content, are of vital importance when writing SEO content . You must select them based on keyword research, which allows you to know which ones generate the most traffic, their level of competition, etc.

Keep in mind that, according to statistics from a 2019 Impact study , 50% of web queries are made up of four words or more, so long-tail keywords tend to give good results when writing for SEO.

Furthermore, the more competition a keyword has , the more difficult it will be to rank higher. And a keyword with little competition, despite being easier to rank, may attract fewer visitors, although they are more specific and aligned with the business. The key in this regard is to find a middle ground.

Place them throughout the text in a coherent manner and with a moderate density (percentage of keywords compared to the total number of words in the text). If you exceed this, you may incur key stuffing , an activity sanctioned by Google for going against quality content.

A keyword density of 5% for the main keyword is sufficient . Instead, use synonyms or similar phrases. However, it is advisable to leave some keywords in the first paragraph and in the subtitles. You can freely place the others throughout the text.

Structure and readability of SEO content writing
The content structure should be clean and organized. Try to use short paragraphs, and develop content cayman islands lists blocks segmented with H2, H3 and H4 subheadings. Keep ideas short and concise.

It is also recommended that you use bold to highlight key words and important ideas, bullets and images , to increase the readability of the text.

Quality and relevant links
According to Andrey Lipattsev , Senior Search Quality Strategist at Google, high-quality content and link building are the two most important ranking factors for Google. Create the best articles, with valuable and well-researched information, to encourage other sites to link to them.

It is not a bad idea to establish a strategy of outbound links and consistent internal links of quality, that is, links that direct to a quality page that really expands the reader's information.

Optimize your SEO positioning and start enjoying a greater number of visitors and potential customers. It is the best way to gain visibility on a website that is increasingly saturated with information.