Social Commerce & Live Shopping

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E-Commerce Trends 2025: How to Rock the Digital Marketplace
TikTok is particularly active in the area of ​​social commerce and is catching up with the two market leaders Facebook and Instagram
In 2023, social commerce already generated 571 billion dollars in sales . By 2028, this is expected to rise to over 1 trillion dollars. Breathtaking figures.

This doesn't just mean that your online shop gains new customers via social networks. It's more about shopping directly on the social web without leaving the respective platform.

Facebook currently dominates social commerce with 67.8 million shoppers expected in 2024. Instagram follows with 45.3 million, while TikTok is expected to reach 35.8 million.

In addition, live shopping is an exciting trend. In China, sales of it were already at 500 billion dollars in 2022. In the US and elsewhere, it is even smaller. Probably not for much longer: TikTok, for example, introduced TikTok Shop for all US users in September 2023. Customers can now shop directly from live videos or via the "Shop" tab.

And last but not least, social media always includes the topic of bc data india influencer marketing. However, this is currently facing challenges: According to a study, 90% of respondents no longer trust the recommendations of such users. It is therefore more important than ever to look closely when selecting influencers. The more closely the offer or product matches the person's other content, the better.

How to get started with social commerce
Your entry into social commerce should be planned strategically. First, focus on one or two platforms on which your target group is particularly active. Forecasts show that TikTok alone could gain 15.8 million new social shopping users by the end of 2026.

Also pay attention to these points:

Create authentic content instead of obvious advertising
Use the integrated shopping features of platforms such as TikTok Shop or Instagram Shopping
Experiment with Live Shopping Events
Focus on long-term partnerships with suitable influencers
5. Omnichannel Shopping
Your customers increasingly expect to be able to shop anywhere and at any time - whether sitting at their computer, on their mobile phone or in the store. They want to switch seamlessly between the different channels, without any loss of information or interruptions in the shopping experience. Welcome to the world of omnichannel shopping, also known as "Retail Everywhere".

Mobile commerce is an important driver here. By the end of 2023, 43% of all e-commerce sales were already being processed via mobile devices. By 2025, this sector is expected to reach sales of 710 billion dollars in the USA alone . According to experts, this is far from the maximum, as it is expected to reach 856 billion by 2027.

Mobile also plays a central role in brick-and-mortar retail: Almost 75% of customers use their smartphone while shopping in the store – be it to compare prices, scan QR codes or read product reviews.

The change can also be seen in the preferred payment methods. Half of all e-commerce transactions worldwide are already carried out via digital wallets such as Apple Pay, Google Pay or Shopify Pay. The curve continues to point upwards.

“Buy Now, Pay Later” (BNPL) is also becoming increasingly important: 40% of online consumers already use this option. By the end of 2025, BNPL sales volume in the USA could rise to almost 128 billion dollars. In 2020, it was around 17 billion.

How to get started with Omnichannel Shopping
Start with a thorough analysis of your current channels and the needs of your customers. Because omnichannel doesn't mean being present everywhere. It means being where your customers are and offering them an outstanding, consistent shopping experience.

If you use WooCommerce, the official extensions from TikTok , Facebook or Pinterest will help you link your online store with the shopping functions of the platforms.

Then pay attention to the following points, among others:

Consistent product information across all channels.
Consistent prices online and offline.
Flexible delivery and pickup options.
Cross-channel customer service.
Synchronized customer data and purchase history.