plan and with a clear multi-channel strategy.

[muniyaakter]

Below are what we can define as the strategic (consequential) objectives: 1) create social relationships (activation, setup and feeding of social channels) 2) deepen the relationships created (dedicated campaigns, customer care, email marketing) 3) scale social relationships (engagement and loyalty) BEST PRACTICES • Social Integration: social media must be an integral part of the online presence and communication strategy, starting from the website. • Content must be declined on each channel and medium, from the website to social media and accompanied by all possible information (from the "cluster" to the article).social buttons are not simple gadgets, but important parts of the strategy: they must be used and made to be used! • Post often, post well, post with a precise editorial



The other mistake to avoid is storytelling for its own sake . When the canada telegram data company tells something that it is then unable to embody in practice and in small things, the lack of willingness to listen to its audience. Finally, avoid the lack of attention to the declination of content (e.g. photos) in the best formats for the specific channel used (e.g. Facebook, Pinterest, Google Plus), and the inability to grasp the difference between provoking (perhaps with content that addresses very polarizing and engaging issues) and simply insulting (through offensive and tasteless content).