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One of the most common mistakes made by companies (but also by many start-ups) is to think that their product is suitable for everyone : organizing your marketing strategy in this sense can constitute a serious misstep, as addressing the bulk of the public (what we have defined as the Majority), before having perfected the product and had confirmation from the Early Adopters, makes the communication generic and not very specific and the Unique Value Proposition (UVP) , having to address


many different needs and with different degrees of hong kong number screening necessity. But how to identify and involve Early Adopters in the initial and validation phase of the new business idea? Focus on those you can segment by observable behavior , based on the workaround they are using to solve the problem… Go and look for where the topic / problem you are dealing with is discussed: Facebook Groups, Amazon Products, Forums, YouTube, Yahoo Answers, Quora etc. Study, listen and build valuable relationships. This will allow you to meet people who are not yet your customers, but have a problem that you know and that your product can solve. From this you can build a relationship of trust with them, offering help, advice and constant assistance, and receiving, in return, important feedback.