The information to be monitored can be traced back to two macro categories :

[nurmohammadkhan]

"in the first, the information can be acquired within the relationship with the client company and its needs (relationship between the client and the rental company); in the second, the elements to be considered derive from the relationship external to the relationship and concern the client company and its market. In the first case, the information can be acquired through a level of intimacy and knowledge of the customers, looking beyond the sales results, trying to investigate the current motivations behind iran whatsapp resource the choices and purchase decisions and the future evolution of behaviors. In the second case, it is necessary to focus on the potential value of the customer, therefore, perceive the dynamics of the sector in which it operates and build a sort of observatory that considers its growth rate, the level of competitiveness within its sector, the economic performance and the relative competitive advantage, the organizational structure and the figures involved during the provision of the rental service".

In the case of Rental, a personalized recommendation system that can effectively support marketing initiatives, contributing to the achievement of business objectives, must be able to rely on data from both of these dimensions.