The context in which every company operates has changed

[nurmohammadkhan]

To understand what sales enablement is exactly, we need to broaden our gaze a bit and observe the reference context in which economic players normally operate. At first glance, it is clear how this same context has profoundly transformed in a short time.

The first and most contingent factor of change was undoubtedly the uruguay whatsapp resource pandemic. As Forbes pointed out in a recent article , the pandemic has put the commercial sector of every company under strong pressure , showing on the one hand its vital importance for every economic activity, but at the same time the need to radically change their modus operandi, probably no longer as effective as before.

The pandemic has, in fact, accelerated the digital transformation of society and at the same time the digital transformation of companies (source: Think with Google) , which takes shape in the implementation of innovative solutions in all areas, from production to organizational, up to sales and communication .

But this type of transformation cannot be fully understood if it is not also traced back to the transformation that consumers themselves have undergone over the years , both due to the advent of digital in everyone's lives and due to the pandemic, which has contributed to consolidating people's digital habits more quickly than expected.