SMS versus email preferences with customers

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4. SMS costs versus email costs. Email as a channel tends to be more cost-effective than SMS, especially at large volumes. Sending mobile messages can add up, as most providers charge by the message. Email, on the other hand, tends to be far more cost-effective for organizations, with the cost largely falling to the email service provider (ESP) they employ. While most have a monthly message threshold, it tends to be enough to send multiple messages to your audience. 5..


While data shows that 60% of consumers “prefer” receiving SMS bolivia number screening to email messages from brands, it’s important to first and foremost consider your audience demographics and behaviors. We’ll get more into it later, but you can determine the preference of each audience member by noting patterns in their open and response rates to either channel and then segment them based on preferred contact method. In short? You can’t compare the two channels, but rather use each in your mix to amplify your messaging and reach all segments of your audience, wherever they may live, to net some major benefits. 5 huge benefits to integrating SMS and email marketing campaigns SMS is the new(er) kid on the block, boasting big numbers and making waves for the smallest of startups to massive organizations like Dell.