5. Not giving marketing the importance it needs

[nurmohammadkhan]

The fifth point of this list actually represents a necessary premise to what we have written so far. It reiterates a rule that, although it may seem obvious, can never be taken for granted: marketing activities cannot be conceived in an accessory key .

A strategic planning of the various initiatives and an adequate investment with algeria whatsapp resource respect to the expected results allow us to achieve differentiation and recognisability objectives , allow us to keep communication with the customer alive , and make it possible to create truly significant patient experiences .

The goal of healthcare marketing , and in particular of inbound marketing , is to intercept potential patients, create a connection , build a relationship based on trust and transparency day after day . It is this connection that offers patients the best possible healthcare journey. In the reality in which we live, deeply shaped by digitalization, healthcare marketing cannot ignore the collection and management of data, the knowledge of the desires, needs and state of mind of its target. But that's not enough: patients must be put in a position to monitor and intervene in every phase of the care process , from the search for a provider, to the organization of treatments, to the follow-up with the consultation of the results.

Poorly designed digital channels, confusing internal communication or insufficient and poorly directed marketing budgets can create a negative patient experience. Avoiding the 5 mistakes we mentioned can therefore contribute to increasing the quality of life of patients and at the same time to achieving the business objectives of companies and institutions operating in the sector .