What is Real Time Marketing on Social Media: Listening and Reacting

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According to 60% of the interviewees, Real Time analytics had contributed to making the customer experience more satisfying ;
Over half said that real-time analytics had provided a greater understanding of the customer journey ;
58% had seen significant growth in terms of end-customer retention and loyalty ;
44% claimed to have seen a significant increase in revenue .
More than half also stated that after implementing Real Time Analytics, the afghanistan whatsapp resource efficiency of marketing and sales flows had increased significantly, that decision-making had become faster and that collaboration with other company functions had become closer and had less friction.

Real Time Marketing allows brands to react in real time (or almost) whenever new patterns appear in consumers' purchasing journeys . This ability to react – enabled by advanced data analysis – is a distinctive quality of Real Time Marketing and is fully exploited by social media marketers, who by focusing on events, trends and feedback are able to anticipate customer needs and respond to their questions in a timely manner.

The technical specificities and intrinsic modes of use make social platforms incredibly receptive and predisposed to listening, perfect virtual environments for designing Real Time Marketing initiatives .

Social media marketers find themselves living in a sort of bubble of synchronicity in which the space of current events is crossed by a thousand informative vibrations. They are hypersensitive to the telluric movements of communication and for this reason they are also usually among the first people to realize that a new fashion is taking hold or that a noteworthy trend has just appeared.