Personalization: Becoming Relevant with Real Time Marketing

[nurmohammadkhan]

the brand's impression score , which had dropped by nine points, from -2 to -12, quickly rose back up to -1 after the announcement;
more than 700 articles and countless televised discussions for a total audience of 797 million people worldwide ;
219 million social media users .
Today's marketing is all about relevance , and a brand can only become relevant to its target audience if it has a deep understanding of their preferences, problems, needs, and desires. Behind the brilliant real-time communication of Oreo, Asos, and KFC, there are analytics tools that allow you to quickly obtain customer profiles that are as accurate as never before.

Thanks to the insights provided by new digital technologies, marketers are ghana whatsapp resource able to make informed decisions more quickly, to create copy that is more likely to capture the attention of the target audience, to make real-time offers thanks to which they can stand out in increasingly competitive markets. In other words, the foundations of real-time marketing are methodologies and solutions that allow you to enhance data and personalize communication.

Personalization, which has the ability to engage and attract like no other element, is therefore crucial for the success of Real Time Marketing initiatives.

Although social networks are by definition the most suitable channel to keep conversations alive, obtain feedback on the strategy while it is in progress and intervene promptly to resolve any crises, Real Time Marketing is multi-platform and omnichannel . The concerted presence of multiple channels allows you to look at the market from a holistic perspective, to exploit all the opportunities to rework the brand's value proposition.

Thanks to the interactive experience line (ix), Doxee provides a series of tools dedicated to multi-channel digital communication with which it is possible to create and manage customizable and interactive content and to valorize, in real time, data , content and personalized storytelling . With video it becomes simple and immediate to communicate with empathy, capture the user's attention and excite them, regardless of the specific moment of the journey they are in. With an interactive website the user progressively acquires self-awareness: they can independently consult their data, search for updates on specific topics, proceed to make payments.

To transform the different moments of communication into a current and engaging experience, the best solution is to combine personalization and omnichannel .