How to Generate Leads Using Content-Driven Campaigns

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Which raises existential questions for the media. How far should we go in the race for information consumerism? How can we define the limits between reality and fiction? What is the role of the journalist in this new world of media generated by AI? With the risk of moving towards increasingly impersonal personalized information where readers are looking for more authenticity and engagement from journalists.


Respondents to the latest La Croix Kantar Barometer say they are in favor of their commitment.. A paradox that could aggravate the growing distrust of the media. In the meantime. Russian President Vladimir Putin appeared briefly lost for words on Thursday when confronted with an AI-generated version of himself … THIS WEEK IN FRANCE French startup Mistral AI has raised an additional €385 million. Now valued at €2 billion. it has entered the very select unicorn club.

Le Monde . “Canard enchaîné” affair: a police report incriminates the albania telegram management of the weekly . Mediapart . The Bolloré family turns the tables to better promote its media assets . Les Echos . Le Figaro adopts a charter on the use of generative AI . Le Figaro . Spying on journalists: France joins forces with six European states . Disclose . In Amazon's bookstore. "algorithms shape sales. but also public discourse" . Le Monde . "Young people have less appetite for cultural careers. because the sector has become a minefield" . Le Monde . 3 FIGURES Norwegian media group Schibsted is selling its news media business for $569 million . according to Market Watch .