Quantitative Analysis: Measure of how the audience behaves

[Jahangir655]

Done within the app, the website, and analytics software.
Patterns are identified from the data and a hypothesis is formed on what can be changed to get meaningful actions from users.
Qualitative Analysis: This is a measure of what the audience wants.
Ethnographic Studies, focus groups, one-on-one interviews.
So, what methods are the best for testing your solutions? That depends on your product. Ultimately, you’ll have to find what works for you.

Commercial Insights
Once you’ve done your research, analyzed data, and derived patterns, it’s time to create your commercial insights.

So what’s a commercial insight? It’s a compelling, defensible perspective that materially impacts a customer’s problems and directly leads back to your company’s unique strengths. It is developed by combining facts, data, industry trends, experiences and observations with customer needs to create a unique conclusion. It does 3 things:

Highlights your company’s unique strengths
Challenges customer assumptions
Catalyzes action
Scales across audiences
The litmus test is simple if you provide your audience with bolivia telegram number a content—whether an infographic, white paper, or collateral—identify the moment, the paragraph, the bullet where you look the customer in the eye and tell them what they’re currently doing is wrong (not literally!).

Elon Musk’s Commercial Insight:
“Contrary to popular belief, batteries aren’t actually expensive. In fact, we’re developing a battery that’s better quality and 6x less expensive than the competition.”
Wait, what? Batteries aren’t expensive and they’re better quality?? Tell me more!

Commercial insights are all about finding new ways to solve old problems in more interesting and efficient ways.

Lessons Learned
There's an old saying that goes, "Two heads are better than one." But then there's another saying that goes, "Too many cooks in the kitchen spoils the broth."

Which one is right?!?! Neither.

First Principle Ideation mitigates the effects of these conflicting ideas. There are neither too few or too many cooks anywhere. There's only poor coordination and leadership. By taking a time to understand your products and your customer's most fundamental needs and problems, you mitigate the possibility of building a product no one needs and position yourself to build a product that people want to buy.