Why advertise on Facebook?

[nusaibatara]

For example, if you are a mother, have children, and you entered a competition on Facebook for a set of fountain pens from a well-known manufacturer that is categorized as a seller of children's goods, it is very likely that you will see a similar ad, i.e. one focused on children's goods, because the algorithm has already learned about you that you are interested in such content. The algorithm also assumes that the ad it serves you will interest you or you will click on it, or you will buy the product (this is the ideal case for every advertiser/company). First of all, because your potential customers are there every day.

And since you also offer a service, whether it's hairdressing, beauty or body treatments - you also become a potential advertiser who can benefit from advertising. Of course, you have to pay for it first. It is precisely because of Facebook's monetization that organic posts (those that were not supported by an advertising campaign) have country email list very little reach.

If you have 100 fans on your Facebook page, naturally only 5-10% of your fans will see your post, which is very few. But if someone likes the post, it will be shown to others, if someone comments, it will be shown to others, and so on. Everything is controlled by the algorithm. Do you understand what this is about?

If your post has very little reach, as a Facebook page administrator you are simply forced to support the post with money = so that it is seen by more people. Facebook simply set it up so that you put some money into it.

Advertising is your competitive advantage
The truth is, if you set up your ad correctly, you can reach new potential clients in your area – in your city or village. Alternatively, you can spread awareness about your services, offers, promotions or beauty products.

The advantage is that you decide how long the ad will last and how much money you want to spend on it. Even €10 per month is better than nothing.

The knowledge you gain in this article is actually your competitive advantage . So don't be afraid to try new things.

Before we show you how to set up advertising on Facebook, I recommend reading about interesting ways to advertise that are free, several of which are described in the article 9 ways to make your salon more visible , or read How to get clients through a Facebook contest .